Rich became a Partner in 1994 with the firm Conn Geneva & Robinson. He then became a Principal when they merged with Hungerford Nichols in 2019. He specializes in servicing closely-held, family-owned businesses by providing accounting and tax services, and related business consultation.
Rich earned his BA degree from Michigan State University with a major in accounting.
He is a member of the American Institute of CPAs (AICPA) and Michigan Institute of CPAs (MICPA). He currently service on the board of directors of several local non-profits including No More Sidelines, Muskegon Civic Theatre, and the Muskegon Lakeshore Chamber of Commerce Foundation.
Rich is an avid golfer, loves to travel, enjoys the theater, and has been accused of being a diehard MSU football and basketball loyalist! He lives in Norton Shores with his wife Christi. They enjoy family time with their children and grandchildren.